Hello, I’m Irene!
Digital Marketing Specialist | Digital Coach® Pratictioner
Artificial Intelligence is a powerful asset for your Business.
Let’s embrace these revolutionary technologies and prepare together for a bright future.
I’m Irene De Santis, and I assist small businesses and professionals in achieving the best visibility and authority in their sector through latest generation digital tools.
I enjoy collaborating with companies with harmony, communication, and enthusiasm to set and achieve business goals.
A Bonus for You! Request my Consultation!
If you’re starting a Project or opening your Business to new horizons, tell me about your business and the goals you want to achieve.
I look forward to hearing from you, understanding your entrepreneurial successes, and the motivations behind your business leap.
During an hour, we will define your business goal together, analyze your business and personal background in detail, to determine the next steps to achieve your next milestone.
I will guide you on the path to follow and the opportunities offered by digital to open your business to new possibilities and new horizons.
MY SKILLS
- Digital Strategy 95%
- Social Media Marketing 89%
- Wordpress 78%
- Web Content Creation 70%
- Inbound Marketing 70%
- Email Marketing 75%
- Web Marketing 70%
- Web Analytics 70%
About me
Passionate about Digital Marketing since 2008, I started working in the digital field in 2020 thanks to high-level training. Constantly in contact with the most innovative and continuously developing areas of digital, I bring dynamism and consistency to my work. Want to know more about me?
Experience
I am a determined and proactive person; my work is supported by a strong passion and constant training. This is how I tackle my personal and professional challenges. Take a look at my professional experiences and skills.
Portfolio
I collaborate with a team of Digital Professionals. Digital areas: Digital Strategy ♦ Content Marketing ♦ Social Media Marketing ♦ Website Creation ♦ SEO ♦ SEM ♦ Email Marketing
Check out the companies I’ve worked with!
Testimonials
I like to engage with friends and colleagues and am ready to change my mind if I recognize that doing so can improve me. I thank those who support me in my life and work! Take a look at my clients’ opinions.
Hello, I’m Irene,
Passionate about Digital Marketing since 2008, I started working in the digital field in 2020 thanks to high-level training that allows me to analyze a company and immediately identify aspects to enhance and improve.I believe in business development that today can achieve high goals through competence and innovation. Your company deserves to be perceived as Unique and Special!
STRATEGIC POSITIONING AND BUSINESS COMMUNICATION DEVELOPMENT in a consistent and creative way make a company solid and appealing; the rest follows naturally.
Successes in digital, like in any other field, are the result of careful and constant work.
Digital opens a window to the world for us, and it is up to us to seize this grand opportunity!
CURRICULUM
LANGUAGE SPOKEN
Italian – Native Speaker
English – Professional
German – Professional
Spanish – Professional
COLLABORATIONS
I have been collaborating for 4 years with various companies, Italian and foreign, developing a solid digital presence on the most profitable channels for their sector. The implemented strategies are strictly personalized, focusing on the digital behavior of today’s users who seek information and purchase services online.
The main channels for digital development of a company are chosen carefully and integrated into a strategy that focuses on Lead Generation and customer retention once acquired.
Thanks to this collaboration, the companies I follow are now more authoritative, more visible, and have built and strengthened their Digital Identity.
Communication, Tools, and Strategy is the INTEGRATED METHOD that allows you to develop a competitive DIGITAL IDENTITY.
Specialized in Tourism in Germany, I worked for over 15 years as a Housekeeper Assistant in 5* Luxury Hotels in Hamburg, coordinating staff and ensuring the required quality standards.
Later, handling online bookings, I also developed a passion for digital marketing with a focus on improving the company’s Digital Identity through social network management and website creation.
I then started helping small businesses such as a sandwich shop, a restaurant, albeit a historic one, and a semiprecious stone shop to focus their communication and digital presence, encouraging engagement, reviews, and customer relations on social media, being local businesses.
After this, I began collaborating with a team, handling more significant companies in the Investment and Sports Driving sectors, experiences that allowed me to engage in Digital Strategy actions.
In 2022, I decided to elevate my skill level with Digital Coach® through the Digital Marketing Specialist course, participating in the Work Experience – WEX – Direct Response Copywriting, persuasive writing techniques for creating Emails, Brochures, Sales Letters in real business communication.
Meanwhile, with my team, I am overseeing a project to expand an Italian company abroad, collaborating with an agency for obtaining business funding.
Studies
Master in Digital Marketing Specialist | Digital Coach ® 83/100🏫 1987 – Classical High School | Liceo Classico “Augusto” Roma
Work Experiences
🌐 Dal 2024 Digital marketing Specialist Praticioner in Digital Coach®
🌐 Dal 2021 Social Media Strategist Freelance 💼 2022 Sales Closer Specialist – Leonardo Leone Group
🛎️ 2019 – 2021 Receptionist front desk – Arena Dorada SL – Lanzarote – Las Palmas
🛎️2015 – 2018 Holiday Rentals – Lanzarote – Las Palmas
Software and App
- WordPress, Divi, Elementor, Figma, AI Website
- Active Campaign, Mailchimp
- Facebook Business Manager, Google Ads
- Ubersuggest
- AI tools
- Google Analytics
Hard Skills
- Strategic Positioning
- Content Marketing
- SEO | SEM | Skills tecniche
- Digital Strategy
Soft Skills
- Results-oriented
- Clear and courteous communication with clients
- Flexibility within the team / Team leadership
- Analysis and precision
- Problem Solving
Languages
- Italian – Native Speaker
- English – B2
- German – B2
- Spanish – B2
- Problem Solving
My Certifications
Digital strategy
SEO basic
SEM basic & Display Advertising
E-mail marketing
Web Analytics Basic
Mobile marketing & Technology Advertising
Inbound marketing & lead generation
E-commerce strategies & management
Website Creation & WordPress
Affiliate Marketing
Location based marketing
E-commerce/web advanced:
E-commerce Software & Magento
SEO advanced
SEM advanced
Web analytics & GA4
User experience
E-commerce regulations
Shopify
Facebook adv & Meta
Facebook Community Strategy
Youtube ADV & Online Video Marketing
Linkedin Marketing & Social Selling
Digital Storytelling
WordPress for Blogging & SEO Copywriting
Digital PR
Web Reputation & Social Media Monitoring
Personal Branding & Professional Success
Instagram & Influencer Marketing
Content Marketing & Blogging
Visual Content
Twitter Marketing
TikTok Advertising
Passing the Master Digital Marketing exam with a score of 83/100
in May 2024,
I’m currently undergoing a Work Experience in Direct Response Copywriting, taking the field experience gained in Email Marketing campaigns for companies to the next level.
In DIRECT RESPONSE COPYWRITING
Starting from the Buyer Persona and thorough study of Sales Psychology, the goal is to transform communication into powerful messages with great persuasive and emotional impact, leading the user to a specific action in the shortest time possible.
This persuasive writing technique is employed in Email Marketing campaigns, the drafting of Sales Letters and persuasive E-books, and copy for Social Ads
GalloriniGiorgiEvents | Italianweddings.us
Weddings Planner GalloriniGiorgiEvents | ItalianWeddings US
GalloriniGiorgi Events and Italian Weddings US is an expanding International Luxury Wedding Planner & Design | Creator based in Florence and Dallas.
Objective: Commercial expansion. The proposal: redesign a fast and functional website that meets the needs of couples to consult relevant information such as: Weddings Destinations, creation of a personalized wedding style, and steps to achieve it.
– SEO strategy on Google: Development of a fast and functional website with the creation of blog articles and SEO positioning in the reference market.
– SEO Strategy on Social Networks Youtube: Publication of videos positioned for the search for references.
– SEM Strategy: Google Ads development
A joint action of SEO, SEM and being present in the most important directories in the sector.
Sapiens Production & Antonio Manco Production
Sapiens Production and Antonio Manco Production, based in Zurich, are respectively a Marketing agency with a focus on video and business film production and Antonio Manco, a Filmmaker who has already produced several award-winning films and short films such as “Best Direction” and “Best Movie”.
These are 3 Projects | Objective: Strategic Positioning of activities and ongoing launch of film production.
The project includes strategically positioning the various activities coherently, from the communication setup to the websites and social media, creating content development that enhances the various activities. Additionally, content development for a high-profile new film production.
Green Logic Schweiz AG - green-logic.ch
Green Logic Schweiz AG is a Green Investment company based in Zurich. In this project, in collaboration with Sapiens Production, the content of the site in DIVI related to Paulownia plantations and its value as an economic and eco-sustainable investment was enhanced.
DS Performance Driving | domenicoschiattarella.com
DS Performance Driving by Domenico Schiattarella, a former F1 driver, is a project born from Domenico Schiattarella’s decades of experience and competence, creating “DS Performance Driving Online and On-Track Course,” a program designed to bring any driver to levels of excellence. Aspiring drivers and sports driving enthusiasts first access the online course and then experience on-track driving with exclusive cars like the magnificent 991 GT3 Cup on the most exciting Italian circuits.
In this context and in collaboration with Antonio Manco’s Sapiens Production, a dynamic and motivating website, content marketing on social networks like YouTube, Facebook, and Instagram, targeted Facebook Ads, and the inclusion of the online course on ad hoc platforms were created.
Hellescleaner.ch
Hellescleaner is an emerging cleaning company based in the Canton of Zurich.
Objective: strategic positioning, attraction marketing, SEM for a local company.
– SEO: functional and multilingual website, development of a page for each service offered by the company and development of blog articles
– Google My Business with all the appropriate and contact information + publication of service posts with different calls to action and links to the different pages of the website.
– SEO in Google and Social Networks – Facebook and Instagram + SEM in Google Ads is the proposed strategy.
“I have had the pleasure of working with Irene for 4 years, and among the many personal qualities, I particularly appreciate her sincerity in desiring the success of our clients and her commitment to helping them achieve their business goals. Professionally, she always demonstrates attention and the ability to improve in every area.”
“She has proven to be extremely collaborative and expert. She immediately guided me in the actions to undertake to achieve my business goals. She is clear, involves me in the strategies to adopt, and I can turn to her for any questions or clarifications.”
“Irene is a person with a great desire to grow. She has a strong ability to relate and is very goal-oriented. She is always aligned with strategic objectives and particularly cares about details and the overall strategy.”